Client: Toronto & York Region Labour Council, September 2020
In celebration of Labour Day, the Labour Council ran this bus ad campaign for the month of September. Their tagline "A Just Recovery for All" emphasized the need for justice and equality for union workers of all sectors. The real union workers portrayed in the ads were stylized in the same way as the Labour Council's "Voices from the Frontline" web series, to show them as superheroes.
The wider ads were placed on the sides of buses on Toronto transit buses and the narrower ads were placed on the back of the buses for York Region transit.
“Nicole is a delight to work with. She has vision as a designer who is able to transform our ideas into reality. In addition, she is organized, prompt and ready to go above and beyond to ensure the project goals are fulfilled. Her skill and character are why Nicole is our preferred designer for all Toronto Labour Council's projects.”
– Allie Elwell, Communications, Toronto & York Region Labour Council
Toronto Transit Ad
York Region transit Ad
